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Is
it easy to get listings in
your market?
In a hot market, listings
are like gold! Are you
doing everything possible
to get as many as you can?
If you missed the
teleconference last month
on Getting Listings and
you don't get every
listing you want, here are
some thoughts to increase
your results.
Here are
my Top
Ten Ways to Get the
Listing
1. Don't Waste
Your Time With Bottom
Feeders
At least 15% of
the market shops on
price and price alone.
Unless that is your
differentiating piece,
don't waste your time
with these folks.
2. Discover
Their Motivation
Find out their
hot buttons. What
deadline do they have?
What is important to
them?
3. Know Your
Numbers
Most agents do not know
what their average list
to sales price vs MLS or
average days on the
market vs MLS is. Just
showing some charts and
how you can better the
average is compelling
and will impress the 40%
of personalities that
like lots of detail.
4. Focus on the
Net
If you have those stats,
you should be able to
show a seller, in hard
numbers, why listing
with you will put more
money in their pocket.
Your marketing will
bring more people and
drive up the price. It's
not about what they are
going to pay you but
about how much they will
walk away with!
5. Have Systems
Smart agents
rely on action plans,
campaigns and checklists
to follow up effectively
and give good consistent
service. Make it
automatic!
6. Become a
Resource for the FSBOs
Most FSBOs will list. It
takes time and patience
to build relationship
and trust, but a system
to do this will give you
an additional source of
consistent listings.
7. Brand
Yourself
The agent that
is the expert in the
marketplace is always in
demand. Less is more
when you focus on a few
niches. Narrow your
focus and go deep.
8. Know YOUR
Strengths
What do you do
differently or better
than anyone else? Life
is too short to perfect
your weaknesses. Know
your strengths and build
your presentation around
them.
9. Be Obvious
Stir up the
cosmic dust by
connecting with as many
people as possible. You
won't get as many
listings if you sit in
the office! Get involved
in the community in
areas you are passionate
about. Talk with
everyone you see. Become
their resource for real
estate information. One
in every 10 people you
meet is probably
thinking of moving this
year. ASK!!!!
10. Have Tools
That Differentiate You
With the age of
the average first time
homebuyer at 32, the
need to be
technologically savvy is
obvious. Walking in with
a Tablet Computer, a
good PowerPoint
Presentation, and
marketing tools that WOW
(like the PowerSites)
will get their
attention.
~~~~~~~~~~~~~~~~~~~~~~
She follows up with an
email Drip System
Candis
W. Darby, CRB, LTG, PMN,
Candis Darby Real
Estate
626-335-2526
~~~~~~~~~~~~~~~~~~~~
Brian Weiss is President
of AgencyLogic, shared
some ways to use the
PowerSites:
Here are some of the
features - if you look
at
www.1758indianWay.com
you can see a pretty
full example of the
feature set, and of
course can play around
with the tools at no
cost in your account.
Photo Tour-
Automatically creates a
slide show from your
uploaded photos.
Brochures-
Each site has a print
brochure function that
makes a nice looking
flyer from the content
of the site- great in a
pinch for flyer boxes.
Documents-
you can load PDF, MS
Word or Excel files to
the property website;
and track who downloads
them by asking for a
password or email (your
choice)
Mapping, school
reports and request a
showing are
automatic.
Floor Plans-
upload images of the
property floor plans
Menu links-
you can control which
links are displayed,
customize them, and add
3 wildcard links on the
menu to open any sites
you choose.
Virtual tour-
if you use traditional
Virtual Tours you can
upload them to the site.
Here are some
interesting marketing
strategies:
The closing gift:
"give" the website to
the new buyer- i.e..
offer to swap out some
of the photos of the
home for pictures of
them moving in... change
the tagline to "welcome
to our new home" along
with the content...
they will send it to all
their friends as a
change of address/"look
at our new home" message
- marketing your image
directly to their sphere
of influence. You still
control the site
content- let them know
they can contact you any
time to change the
pictures on
their site...
Buyers agents:
I have agents using
PowerSites for buyers
with great success- the
moment you have an
accepted offer, build a
site for the property.
The buyers immediately
send it to their friends
(advertising you) and
you can use the site to
manage the documents for
the transaction (give
the access passwords to
the buyer seller and
title company). When
they move in you put up
photos of them.
URL on open
house direction signs.-since
these are put in major
traffic areas, a sign
rider with
www.1758IndianWay.com
sticks with passers-by
who don't attend the
open house..
To take a look and play
with it:
Go to
www.mypowersites.com
at any time and login a
new account. You are not
charged anything unless
you activate one of the
listing sites.
The "preview" button
for each site allows
you to view the one
you are working on in
action, you can
change the designs in
preview mode as well.
If you'd like a
coupon code to make your
first site $39 email
BrianW@AgencyLogic.com
and he will send
you a promotional code
or put
in "Fossland" for the
affiliate code you
will get the
discounted coupon.
If you have
questions, are
interested in volume
discounts, custom
designs or brokerage
level tools, feel free
to drop him
a line.
COACHES CHALLENGE:
1. Check Out The
Competition & Do some R &
D-Find
out what the top listers
in your marketplace are
doing differently.
2.
Raise The Bar:
Choose 1 new Tool or
Value-Added Service to
your offerings to
differentiate yourself.
Commit to raise a standard
to be the best that you
can be this year so it
will be the best year of
your life! |
